Nothing perplexes me more lately than the gendering of food products.  Everyone eats, right?  But for better or for worse, we are made increasingly clear of the masculine and feminine options.  Less surprising is that these weird gender-rules extend to alcohol.

Ketel One Vodka would like to make sure we understand that their product is for men – not just men, but real, masculine men.  Not men who like mixed drinks.  Not men who like anything even remotely fruity or “feminine.”  Ketel One is for Bond-types who sit around in black and white rooms playing poker without the distraction of beautiful women.

In other words, this vodka will prove your status as a manly man. And anyone else who might drink it would be…?