2 responses to “Why I don’t drink Ketel One”

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  tbonesteak July 2nd, 2010 at 06:05

  Ms. W,

  Yeah there’s gender bias at play, but you have to understand Diageo (who own Ketel One) probably have some marketing genius behind this advert who has realised that men make up the bulk of their market. It’s not right and it’s not wrong, it just is.

  As a sidenote, I have to say that I do think this campaign has a good moral stance- here it is not being swayed by pop culture. ‘Ending the night right’ is another theme from their advert entitled ‘street’ (youtube).

  What’s the alternative- this? —> http://www.youtube.com/watch?v=hGCax1MQi_Q

  Why is everything nowadays perceived as either feminist or sexist? Why can’t people just look at media for what it is and stop trying to spin it?

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    Ms. Wizzle July 2nd, 2010 at 12:37

    Everyone always says that these types of advertising campaigns are targeted at men because women just aren’t their market. And that is the status quo and that is how we make money off of men, who are the big spenders (maybe because they earn 25% more than women working the same jobs). No one is willing to acknowledge that if women weren’t objectified, used, and discarded in advertising for these boys-club items that they could also buy this gender neutral item.

    Poor excuses for lazy marketing campaigns.

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